ExhibitThick Thigh Tribe· my own brand$910,000
Built the brand and the systems behind it: $910K revenue, $0 paid ads, 25K+ customers, four marketplaces.
Shopify · Liquid · React · Supabase
Statement of operationsUnaudited
For the period 2022 – present
Revenue — my own brand¹$910,000
Paid ad spend$0
Customers served25,000+
Organic audience (TikTok)113,000 ↗
Bottom line
I build the business,
not just the website.
¹ Gross revenue, Thick Thigh Tribe — a brand I founded and run (TikTok Shop + Shopify + marketplaces, 2022–now). My own brand, not a client result.
✓ IRS-reported: 2025 TikTok Shop sales alone — $389,153 across 16,894 orders (see the 1099-K).
The marketer can’t build it. The engineer never sold it. I did both — and shipped the receipts.
What that means for you
If your business is already moving, I build the system under it.
Convert more of the traffic you already earned
Storefronts, product data, speed, trust, checkout
Charge, book, approve, and deliver cleanly
Stripe, scheduling, dashboards, webhooks, automations
Run the business from one source of truth
Inventory, fulfillment, internal tools, audit trails
What I’d build for you
Named by the leak, not my job title.
01
Your store has traffic, but the money leaks before checkout
I rebuild the funnel under the theme — product data, trust, speed, checkout, and the little decisions that turn browsers into buyers.
02
Bookings, payments, and approvals live in too many tools
I build the operating platform: Stripe, scheduling, approvals, dashboards, and the flows off-the-shelf software keeps almost solving.
03
Your ops are too important for spreadsheets
Inventory, routing, fulfillment, internal tools, AI workflows, real-time apps — built to replace the manual work that now owns your week.
04
Your podcast or video show only lives on rented platforms
I build the owned home for the show — episode archive, host/guest pages, sponsor path, platform embeds, and a site you control.
View the podcast website offer →That sound like you? Send the messy version →
Best fit
Bring me the expensive, awkward part.
- ✓You already have customers, traffic, orders, clients, or a serious operator behind the idea.
- ✓The build touches revenue, payments, fulfillment, customer experience, or time you keep losing manually.
- ✓You want one accountable builder who can reason through the business and ship the software.
Not a fit
Vague idea-only projects with no owner, urgency, budget, or clear business consequence. I’m best when the work has to touch the real operation.
Engagement types
Three ways the work usually shows up.
Not packages, not fake tiers. These are the problems I can scope into a serious build.
Store Revenue Fix
Thick Thigh Tribe · My-Mu
For: Shopify stores with traffic, weak conversion, messy product data, SEO/schema gaps, or low buyer trust.
Build: Theme and funnel cleanup, product data, trust signals, structured data, speed, checkout-path fixes.
Booking / Payment Platform
The Recording Pod
For: Service businesses that need scheduling, Stripe, approvals, customer/member logic, and dashboards.
Build: A custom platform around the way the business charges, approves, books, delivers, and follows up.
Internal Ops System
TTT Inventory System
For: Operators replacing spreadsheets, manual routing, fulfillment chaos, inventory drift, or approval queues.
Build: Dashboards, routing logic, data model, integrations, audit trail, role-based access, and exception handling.
Selected work
Proof by project, not promise.
ExhibitThe Recording Pod· built & run ittherecordingpod.com ↗
Built the software layer for my studio: public booking and payments on the front, an internal production command center behind it.
Next.js · Flask · Stripe · Supabase
ExhibitMy-Mu Bookstoreshop.my-mu.com ↗
Turned a generic Shopify template into a credible heritage bookstore with cleaner product data, structured data, trust signals, and SEO preserved.
Shopify · Liquid · Schema.org / JSON-LD · Technical SEO
ExhibitKevin Builds Brands· built & run it$747 paid rebuild
Built the audit funnel that turned a store diagnosis into a real $747 paid rebuild: My-Mu shipped live from the KBB pipeline.
Next.js 16 · React 19 · Vercel · Redis
ExhibitKiller Party8 seats QA
Solo-built a real-time murder-mystery product with public demo, private playtest funnel, QA-room proof, and a closed customer-hosting gate until launch evidence clears.
Next.js 16 · Ably · PostgreSQL · Shopify GraphQL
ExhibitFinal Score2-screen sync
Built the full trivia game-show app behind a client sports show: AI board builder, review gate, two-screen sync, and a broadcast-grade black/gold show surface.
Next.js 16 · React 19 · AI (Claude) · real-time sync
ExhibitTTT Inventory & Fulfillment System· built & run it4 marketplaces
The internal system that keeps my brand from overselling across Shopify, Walmart, TikTok Shop, and Amazon while routing orders to the right hub.
React · Supabase · Edge Functions · Postgres (RLS)
Client & customer proof
“Working with The Recording Pod has been an incredible experience… professional, welcoming, and supportive.”
Jerry, The Queer & Kinky Couch · Google review of The Recording Pod (a studio I own & run)
“You turned what I did into something presentable. I could not be any happier at the outcome.”
Jack Churchward · My-Mu Bookstore
“You're really good at what you do.”
Nick Floyd · Final Score Entertainment
Capabilities
The systems behind the receipts.
Every line is tied to a live project or operating business — nothing I haven’t shipped.
Ecommerce conversion systemsThick Thigh Tribe · My-Mu
Shopify Liquid, product data, trust signals, mobile PDPs, schema, checkout-path cleanup
Payments, booking & approvalsThe Recording Pod · KBB
Production Stripe, card vaults, auth holds, approval-gated charges, webhooks, scheduling
Founder-grade web appsRecording Pod · KBB · Killer Party · Final Score
Next.js 16, React 19, TypeScript, static/exported sites, dashboards, product flows
Real-time & game systemsKiller Party · Final Score
Ably, deterministic reducer engines, second-screen TV + phones, room-code sync
AI & workflow automationRecording Pod · KBB · Final Score
Verified AI audits, fact-checked boards, transcribe → clip → copy, headless Playwright/ffmpeg
Internal ops & infrastructureacross builds
Supabase, PostgreSQL, Redis, Vercel, Cloudflare, RLS, audit trails, exception queues
SEO, analytics & feedsMy-Mu · Thick Thigh Tribe
Technical SEO (canonical, 301, schema, GSC), GA4 tracking, Merchant Center
Design & motionFinal Score · this site
Design/token systems, GSAP, Tailwind, accessible markup
DTC operator & growthThick Thigh Tribe
Multi-marketplace ops (inventory, margins, returns), creator/affiliate, channel & retention strategy
Proof standard
I define done before I build.
The receipts are not just numbers. They are how I work: clear scope, honest boundaries, and work you can verify without taking my word for it.
I define done before I build
The work starts with pass conditions, not vibes.
I avoid fake guarantees
No ranking promises, no sales guarantees, no claims outside my control.
I ship against checkable proof
Live links, verified numbers, screenshots, testable flows, and clear boundaries.
I separate my own results from client results
The $910K belongs to my brand. Client work is labeled honestly.
How I work
From messy problem to live system.
01
Send the messy version
The current site, tool stack, spreadsheet, idea, or workflow. Messy is useful.
02
I map the build to the business
Straight answer on the problem, the simplest useful scope, timeline, and cost.
03
We ship the working system
You get the thing running in production — not a prototype, not a deck.
What to send me
Send the messy version.
- ✓The current URL, screenshots, spreadsheet, or workflow.
- ✓What is broken, slow, manual, confusing, or leaking money.
- ✓What the business needs the finished system to do.
- ✓Timeline and rough budget range.
Who I am
An operator who codes.
I’m Kevin Mornot. I built a DTC brand to $910K on $0 paid ads — I ran the product, growth, customer emails, warehouse problems, and wrote the code myself. Then founders started asking me to do it for them: custom Shopify rebuilds, a booking-and-payments platform that replaced Wix, internal ops systems, real-time products, and AI tools I still run today. I build the thing, ship it to production, and understand the money behind it — the part most developers never had to learn.